Radisson Hotel Group Launches ChatGPT Hotel Search App

Radisson Hotel Group Launches ChatGPT Hotel Search App

Radisson Hotel Group, in collaboration with Accenture, has launched a hotel search app available on ChatGPT.

By enabling “@RadissonHotels” on ChatGPT, users can receive suitable options from among more than 1,000 properties in over 100 countries in response to requests such as, “I want to plan a family-friendly weekend trip to Amsterdam,” or “I’m looking for a hotel near the Eiffel Tower in Paris with a gym and spa.” Availability, rates, location, and facilities are displayed alongside a map. Once a hotel is selected, users are redirected to the group’s website to complete their booking.

The app connects directly with existing systems to provide up-to-date hotel information. Future plans include enhanced personalization, integration with the loyalty program, in-chat bookings, booking management and itinerary changes, and AI concierge functions.

Gianni Di Fede, Chief Commercial Officer of Radisson Hotel Group, commented, “AI is significantly changing how hotels are searched for and booked, and we are determined to be at the forefront of this transformation.”

The initiative was made possible through the partnership between Accenture and OpenAI. Accenture has previously supported the group in modernizing its digital and data infrastructure and integrating multiple brands onto a single global platform. According to an Accenture survey, 87% of travelers said they want to use AI to find the best travel plans, while 71% expect that AI will influence more than half of their spending on hotels and air tickets over the next 12 months.

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