Etihad Airways has unveiled a new lounge experience. It will refurbish its lounge at London Heathrow in summer 2027 and expand its lounge offering around the world.
The new lounge will be the first facility on the ground to introduce the airline’s new design language, “Beyond Borders.” It will connect the lounge and onboard experience through a shared design approach. Dedicated spaces will be provided for Business Class and First Class guests, along with private suites for The Residence guests.
The new design is based on the concept of “from sand to superstructure,” drawing inspiration from the nature, architecture, and transformation of the Emirate of Abu Dhabi. It has already been introduced in new aircraft interiors and will now be extended to lounges through materials, textures, lighting, and design details. Rather than creating identical spaces, the approach connects each environment through shared elements while allowing it to reflect its location and purpose.
Arik De, Chief Revenue and Commercial Officer, commented, “London Heathrow marks the beginning of a new chapter. This lounge will be the first to fully express our new design language on the ground, creating a space that feels distinctly Etihad Airways and connected to Abu Dhabi.” He added, “London is only the beginning. As we expand our lounge network, we have an opportunity to create a more consistent premium experience on the ground.”
The announcement forms part of a US$20 billion investment in new aircraft and customer experience, including a US$1 billion aircraft refurbishment program.
Etihad Airways also unveiled the cabin of its new Airbus A330 aircraft for the first time globally at Arabian Travel Market, and has showcased the Beyond Borders design on its Airbus A321LR aircraft.
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