Tourism EXPO Japan 2026, a travel festival organized by the Japan Tourism Promotion Association, the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO), opened on September 24 at Tokyo Big Sight in Koto Ward, Tokyo. It is being held in Tokyo for the first time in two years, since 2024.
Under the theme “Evolving Forms of Travel,” a total of 1,420 companies, organizations, and local governments are exhibiting, including airlines, railway operators, travel-related companies, and exhibitors from 74 countries and regions around the world and across Japan.
The event runs for four days, from September 24 to 27. It will be open to the general public on September 26 and 27. Opening hours are from 10 a.m. to 6 p.m. each day, except for the final day, when it closes at 5 p.m. The event is not open to general visitors on September 24 and 25, as those days are reserved for business meetings for industry professionals. Advance tickets for public days cost 1,200 yen, while same-day tickets cost 1,500 yen. Admission is free for students upon presentation of a student ID.
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