The DISCOVER WEST Partnership Council, comprising JR West and the five prefectures of Shimane, Tottori, Okayama, Hiroshima, and Yamaguchi, is exhibiting a booth at Tourism EXPO Japan 2026, currently being held at Tokyo Big Sight in Ariake, Tokyo.
The booth is located in East Hall 7, N-07. It features an information area showcasing the latest tourist attractions in each prefecture. A quiz rally is also being held at the booth, and visitors who complete it can enter a prize drawing to win regional specialties such as dressing and edible soy sauce.
The event runs for four days, from September 24 to 27, with September 26 and 27 open to the general public. Opening hours are from 10:00 a.m. to 6:00 p.m. each day, except for the final day, when it closes at 5:00 p.m. September 24 and 25 are reserved for business meetings for industry professionals, and members of the public will not be admitted. Advance tickets for public days cost 1,200 yen, while same-day tickets cost 1,500 yen. Admission is free for students upon presentation of a student ID.
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