Hiroshima Electric Railway will add sightseeing bus-type vehicles to its fleet and begin operations on October 1.
In Hiroshima Prefecture, tourism demand, including inbound tourism, is increasing, while a shortage of bus drivers is expected to tighten the supply of charter buses. By actively expanding its charter bus business, the company aims to meet tourism demand.
The charter bus service has been named “Yoritori Midori.” The name reflects the company’s desire to be there for the many things visitors want to experience in Hiroshima, much like the Japanese expression “yoridori midori,” meaning having a wide variety of choices to freely choose from. It combines “Yori,” referring to stops at tourist attractions; “Tori,” a design inspired by bird wings; and “Midori,” representing the green color of the Hiroden Group.
The design carries on the “wings” that have appeared on the group’s buses to date, with different designs on each side. The boarding-door side is themed “resting one’s wings,” expressing the hope that passengers will relax inside the bus. The driver’s side is themed “spreading one’s wings,” expressing the hope that passengers will freely enjoy themselves at their destination or while traveling. (Image: Hiroshima Electric Railway)
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