IHG Hotels & Resorts will introduce its newest brand, Noted Collection, to Japan for the first time.
A hotel in Shinjuku is scheduled to open in 2027. In partnership with SC Capital Partners, IHG will rebrand the former Citadines Central Shinjuku Tokyo. The property will offer 207 rooms. Located near Shinjuku Golden Gai, it will feature an open lobby space connected to a restaurant and café area.
A hotel in Ginza is scheduled to open in 2029. IHG will partner with AN Consulting on the project. With 81 rooms, it will be Japan’s first newly built property under the brand. Located in Ginza 8-chome, it will be within walking distance of both Ginza Station and Shimbashi Station. The hotel is expected to offer family-friendly suites, as well as a restaurant and bar, fitness center, and other facilities.
Noted Collection is a premium collection brand launched in February as IHG’s 21st brand. Designed for distinctive independent hotels, it enables properties to retain their individuality and local character while leveraging IHG’s global business platform and the IHG One Rewards loyalty program. The Japan expansion follows properties including Theobalds Estate, Noted Collection by IHG in the United Kingdom and Cantonal Hotel Riyadh Noted Collection by IHG in Saudi Arabia.
Abhijay Sandilya, Managing Director, Japan & Micronesia, IHG Hotels & Resorts, and CEO of IHG ANA Hotels Group Japan, commented, “There is growing demand for flexible brand options that allow hotels to maintain their own distinctive character while leveraging IHG’s global-scale network and loyalty program.”
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