Alaska Airlines will introduce its new first class and business class seat, the “Aurora Suite,” along with Premium Reserve seats.
Its Boeing 787 aircraft will feature 34 seats in a 1-2-1 configuration, with privacy doors and direct aisle access. The proportion of premium seats will increase from the current 38% to approximately 46%.
Its Boeing 737-10 aircraft will feature 12 seats in a 1-1 configuration. They will be introduced in 2028 and deployed on select transcontinental routes. The aircraft will feature the same Aurora livery as the Boeing 787-9.
Both will use premium materials, including soft and highly breathable Ultrafabrics leather, and will be equipped with 19-inch 4K monitors, Bluetooth connectivity, wireless charging, USB-C charging, and AC power outlets. Curated chef programs and on-demand dining will also be offered.
In addition, 35 Premium Reserve seats will be installed on Boeing 787-9 aircraft and 12 on Boeing 737-10 aircraft. With a 38-inch seat pitch, the seats will offer increased recline, leg rests and calf rests, 16-inch 4K OLED monitors, AC power outlets, and USB-C charging. They will be introduced from 2028, with sales to begin in summer 2027.
At its Seattle hub, Alaska Airlines will offer dedicated check-in counters, concierge services, and a new Aurora Lounge.
This will create a four-cabin configuration: Aurora Suite, Premium Reserve, Premium Class, and Main Cabin.
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