JR Tokai Retailing Plus opened “Tokimeki Ekiben Terminal,” a community website for ekiben boxed-meal fans, on October 1.
The site features the “Ekiben Discussion Forum,” where users can post written reviews and information about ekiben, and a “Photo Bulletin Board,” where they can post and browse photos. Members of the development team for the company’s Shaso Shokudo ekiben brand will also participate, using user feedback for product development and service improvements.
Users earn points by logging in and posting, with cumulative points determining their rank: “Apprentice,” “Qualified,” “Skilled,” “Master,” or “Artisan.” Upon advancing to the “Skilled” rank or higher, users will receive novelty items such as original ekiben clear files and cutlery sets. Special novelty items for “Artisan” rank users are also planned. Voting and quiz campaigns will also be held.
To commemorate the launch, 30 people selected by lottery from among those who make their first post in either the “Ekiben Discussion Forum” or “Photo Bulletin Board” after registering as a new member will receive 1,500 Eraberu Pay points. The campaign runs from October 1 through 31.
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