Chubu Centrair International Airport will run its “Centrair Hokkaido Resident Discount” campaign from December 1 through May 31, 2027, offering specialty products from the Chubu region to Hokkaido residents who make a round trip on routes to or from Hokkaido.
The specialty product offered will vary by period: grilled red shrimp (six bags) from December 1 through January 31, 2027; Akafuku mochi rice cakes (eight pieces) from February 1 through 28, 2027; Nagoya Cochin chicken wing arare rice crackers from March 1 through 31; and Miyakishimen dried noodles (two servings) from April 1 through May 31. After arriving at Chubu Centrair International Airport, eligible travelers must present their reservation confirmation and identification at an airport facility to receive a Hokkaido Resident Discount certificate and benefit ticket, which can be exchanged at the airport’s specialty goods shop.
In addition, travelers who present their Hokkaido Resident Discount certificate at tourist attractions and facilities in Aichi Prefecture can receive discounts and promotional goods.
Promotional activities will also be carried out in Hokkaido. From January 4 through 31, 2027, an approximately 10-meter-long advertisement featuring HAMBURGER BOYS, a three-piece band based in Hokkaido and an official Centrair supporting ambassador, will be displayed on the concourse wall at Odori Station on the Namboku subway line.
Other initiatives include introducing the attractions of the Chubu region on HAMBURGER BOYS’ radio program and appointing freelance announcer Asami Sato, who is from Hakodate, and Rion Azuma, a former SKE48 member from Sapporo, as Hokkaido Resident Discount supporters. An original Chubu region tour featuring HAMBURGER BOYS is planned for April 10 and 11, 2027, while tie-ups will also be held with restaurants in Hokkaido serving Nagoya cuisine and other specialties.
The Centrair Hokkaido Resident Discount has been held since 2018 to encourage use of Hokkaido routes, where demand tends to slow from winter through spring, and to achieve stable year-round growth in demand. This will be the sixth edition of the campaign. More than 10,000 people participated in the previous campaign.
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