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S.RIDE, News Technology, Kokusai Motorcars, and Daiwa Motor Transportation will operate taxis in collaboration with K-pop group Stray Kids from November 2 to December 6.
The collaboration commemorates the Stray Kids World Tour
A total of 108 vehicles will be in operation. Of these, eight specially wrapped taxis—one featuring each of the eight members—will operate from November 2 to December 6. In addition, 100 special vehicles allowing passengers to enjoy Stray Kids video content inside the taxi will operate from November 9 to 15. The service area covers Tokyo’s 23 wards and the Musashino and Mitaka areas.
During the campaign period, users can check the current location of the collaboration taxis on the map in the S.RIDE taxi app and request one directly. However, users cannot select a specific vehicle displayed on the map; instead, the nearest available wrapped or special vehicle will be dispatched. Advance reservations are not available.
Inside the taxis, collaboration commercials will be shown on rear-seat tablets for “GROWTH,” a taxi signage media service operated by News Technology. The collaboration will also be featured on the information program “HEADLIGHT.” From November 9 to 15, music videos will also be shown in the special vehicles.
Passengers who request and ride a collaboration taxi via S.RIDE will receive a limited-quantity “Stray Kids × S.RIDE Original Ride Commemorative Card.” One card will be provided per ride request, while supplies last. Distribution in the 100 special vehicles will take place from November 9 to 15.
In addition, among those who request and ride a taxi via the S.RIDE app during the campaign period and enter the campaign, 10 winners will be selected by lottery to receive an original ride commemorative card personally signed by a member. This offer applies not only to collaboration taxis but also to regular S.RIDE-affiliated taxis. Each completed ride counts as one entry, and users must register their email address in the app in order to receive winner notifications.