Nishitetsu Hotels Enters Apartment Hotel Business with New CoATT Brand

Nishitetsu Hotels Enters Apartment Hotel Business with New CoATT Brand

Nishitetsu Hotels will enter the apartment hotel business and launch a new brand, “CoATT.”

The brand name “CoATT” incorporates “Co,” representing connections between people; “AT,” representing a place or base where guests can be themselves; and “ATT,” representing experiences that allow guests to discover the appeal of their travel destination. The brand concept is “A hotel that serves as a base for seamless enjoyment and enriches everyone’s travel time.”

Designed for families and groups on medium- to long-term stays, the hotels will offer spacious guest rooms primarily for four to six guests. Rooms will feature living and dining areas and projectors, as well as mini-kitchens and washer-dryers.

Operationally, the hotels will utilize digital technology, including self-check-in and fully cashless payments, while also providing a support system that connects guests with staff whenever needed. Through features that introduce local culture, specialty products, and local information, the brand aims to offer experiences that allow guests to enjoy the city where they are staying.

Hotels are scheduled to open in 2029 in Ryogoku, Tokyo; Namba, Osaka; and Susukino, Sapporo. The Ryogoku property in Tokyo will have 36 rooms, the Namba property in Osaka will have 69 rooms, and the Susukino property in Sapporo will have 63 rooms. All will be located close to train stations.

To date, Nishitetsu Hotels has operated four brands: Nishitetsu Grand Hotel, Solaria Nishitetsu Hotel, Nishitetsu Hotel Croom, and Nishitetsu Inn. The company said demand is growing among families and groups wishing to stay at their own pace as inbound tourism demand recovers and expands.

The Nishitetsu Hotel Group operates 18 properties in Japan and five overseas. It plans to open Solaria Nishitetsu Hotel Osaka Hommachi on December 18 and Solaria Nishitetsu Hotel Fukuoka Airport (tentative name) in the summer of 2027. Solaria Nishitetsu Hotel Busan is scheduled to close on December 29.

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