AIRDO and Ishiya Seika will launch a collaboration project celebrating the 50th anniversary of Shiroi Koibito, one of Hokkaido’s iconic confectionery products, from December through August 2027.
During the campaign period, each passenger on eligible flights will receive one Shiroi Koibito cookie. The eligible aircraft will include one Boeing 767-300 throughout the entire period, as well as one Boeing 767-300 and one Boeing 737-700 each in December and from July through August 2027. Eligible aircraft will vary by day depending on operational conditions.
Throughout the campaign, one Boeing 767-300 will feature headrest covers using the new Shiroi Koibito design. On the same aircraft, cabin attendants will wear aprons featuring the new design during in-flight sampling and beverage service.
The December issue of the in-flight magazine rapora will feature a sponsored article introducing the history of Shiroi Koibito and its new package design. Shiroi Koibito will also appear on the cover.
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