IHG Hotels & Resorts is holding the “IHG Puku-tabi Campaign” from October 22 through December 31.
Across three stages—Hokkaido, Kansai, and Kyushu—participants can collect all 48 types of digital stickers featuring hotels and local cities by playing eight types of games, including gacha draws, three-choice quizzes, concentration games, and spot-the-difference puzzles. Duplicate stickers can be gifted to friends via LINE.
The campaign is open to Japan residents aged 18 and over who have a LINE account. To participate, users must add the official IHG Hotels & Resorts LINE account as a friend. The once-daily gacha draw awards one digital sticker and 80 IHG One Rewards points, while the other mini-games can be played multiple times per day. Receiving points requires registration with IHG One Rewards and account linking.
At participating hotels in Sapporo and Osaka, guests can obtain hotel- and brand-exclusive digital special stickers by tapping their smartphones on NFC-enabled terminals within the properties. Those who collect stickers from the three eligible brands in each area will receive a limited-quantity set of physical original Puku-tabi stickers.
IHG One Rewards members who collect at least one digital sticker in each stage can enter a prize draw for complimentary stays in each area. Prizes include accommodation vouchers for Holiday Inn Express Sapporo Susukino, RIHGA Royal Hotel Osaka, Vignette Collection, and ANA Crowne Plaza Fukuoka.
