All Nippon Airways (ANA) began sales of the first collection under its “2ND RUNWAY PROJECT” at noon on November 5.
The project is a new business initiative launched by ANA’s maintenance division, repurposing aircraft scrap materials and unused fabrics originally made for aircraft seat covers into fashion and interior products. It uses fabric from seat covers used in the cabins of Boeing 777 aircraft and other planes.
For the first collection, ANA has collaborated with “ECOALF,” a fashion brand operated by Sanyo Shokai, to offer four types of bags and one type of jacket. The fabric, which is flame-retardant, abrasion-resistant, antibacterial, and odor-resistant, is used for the bottoms and backs of the bags and the elbows of the jackets.
Examples of the products include shoulder bags (gray or black, 16,500 yen each), a tote bag (19,800 yen), a multi-shoulder bag (13,200 yen), a backpack (23,100 yen), and a jacket (39,600 yen). All prices include tax. Each item comes with a special flight tag.
Products are available through ANA’s official online stores, “A-STYLE” and “ANA MALL,” as well as the ANA FESTA Haneda Airport Arrivals Lobby store. They are also available at seven ECOALF stores and its official online shop, although these purchases do not include a flight tag and prices differ.
