JR East will fully open ‘PLATFORM13’ at Ueno Station on August 1.
On Track 13’s ground platform, a video projection feature, approximately 2.4 meters tall and 100 meters long, will be installed on the wall. This feature allows the broadcasting of video art and content movies with overwhelming scale and presence, transforming the entire platform into a video immersive space. Additional features include speakers, power supply facilities, and picture rails, as well as color adjustment functionality that can change depending on the theme of the broadcast content. It is envisioned as an event space for promotional tie-ups with cooperating companies, PR activities in collaboration with local governments, product launches, and corporate branding.
As the first major initiative following the full opening, a tie-up with ‘Blue Period’ will take place, utilizing ‘PLATFORM13’ as a starting point. From August 25th, the station will be transformed through various installations and decorations, embodying the theme throughout the station.
Ueno Station serves as a model for the ‘Beyond Stations’ concept, and ‘PLATFORM13’ partially opened on January 24th.
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