Destination DC, the official destination marketing organization for Washington DC, has entrusted its PR and marketing operations in Japan to Connect Worldwide Japan (CWWJ).
By promoting aggressively in the Japanese market, the goal is to attract more Japanese tourists to Washington DC. In 2023, 34,300 people from Japan visited Washington DC, and a 40% increase is expected in 2024, making it the 13th largest international market.
Elliot L. Ferguson II, President & CEO of Destination DC said, “We are pleased to partner with CWWJ as we expand our outreach to Japanese tourists. CWWJ’s expertise is crucial in enhancing the attraction of Washington DC to Japanese tourists. It will greatly help in promoting the unique attractions and cultural richness of Washington DC, further strengthening the bond with Japanese travelers.”
Marjorie Dewey, President of CWWJ, commented, “Washington DC is a one-of-a-kind city, and we are thrilled and honored to have the opportunity to introduce this city to the Japanese market. With 35 years of experience in the Japanese travel industry, CWWJ is in an excellent position to promote Washington DC in Japan.”
A sales mission and consumer promotions are scheduled to be conducted in Japan in October.
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This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
