JR Central has launched a new tourism campaign called “#TokyoZokuzoku.” This is the first campaign in four years targeting the metropolitan area since the conclusion of “Tokyo Bookmark” in March 2021, introducing experiential content and special projects that showcase the charms of Tokyo, mainly aimed at stimulating travel demand from the Kinki and Chukyo regions.
The campaign name embodies the excitement, stimulation, and inspiration felt when traveling in Tokyo, expressed by the term “Zokuzoku,” and the idea of offering a diverse array of plans “one after another.”
Initially, three themes have been set: night views, immersive experiences, and historical walking tours. This includes exclusive dining at Hilton Tokyo Odaiba chapel and various immersive experience tickets from Immersive Fort Tokyo, available through EX services. Additionally, presenting the “EX Usage Ticket” at select high-rise restaurants will earn special gifts as part of the campaign.
▲Yasuomi Shimizu, Leader of the Regional Revitalization Group, Marketing Department, JR Central, explaining the campaign
In the past, Tokyo Bookmark primarily offered advantageous plans combining Shinkansen train tickets with accommodations. However, the new campaign strongly promotes the tourist content of Tokyo itself. Yasuomi Shimizu, Leader of the Regional Revitalization Group of the Marketing Department at JR Central, explained that “amidst the trend of travelers purchasing single items, we decided it is more appropriate to introduce ways to enjoy the local area.” With the strong demand for travel to the metropolitan area in mind, he expressed his ambition to cultivate a long-term campaign comparable to those of Kyoto and Nara.
The TV commercial, to be aired starting March 8, features a protagonist played by Ikematsu, who had underestimated Tokyo’s night views, being “thrilled” by the breathtaking night scenery viewed from the “SHIBUYA SKY” observation facility in Shibuya during a visit.
At a press event held on March 5 at Tokyo Odaiba’s theme park “Immersive Fort Tokyo,” actor Sosuke Ikematsu, who appears in the campaign commercial, recalled how he was shocked by Tokyo’s night views when he first moved from Fukuoka and described the filming as “breathtaking.”
▲Ikematsu experiencing the new attraction “The Sherlock – The Rebellion of James Moriarty” at Immersive Fort Tokyo during the press event (right)
Notice
This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
