JR West will launch the payment service “Wesmo!” starting May 28.
The brand concept is “Moving is Value.” Each payment is accompanied by lively character animations, and the app includes swipes and taps during payments and point usage to enhance the fun of using the app.
The service is available at JR West Group’s commercial facilities and other locations displaying the “Wesmo!” mark, as well as over 1.6 million locations nationwide with the Smart Code mark. The number of participating stores will gradually increase.
To commemorate the service launch, the “Wesmo! Release Commemoration Start Dash Campaign,” offering 200 WESTER points, will be held from June 16 to 30. They note that participation in future campaigns may require identity verification via My Number card reading.
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