Ceres will acquire the point site “Point Income” and the affiliate program “AD-LEAP” from FiveGate effective September 1.
The acquisition amount is 200 million yen. They will also take over the outstanding point issuance balance of 1.985 billion yen. The business to be acquired had an estimated revenue of 3.535 billion yen and an operating profit of 254 million yen for the October 2024 period.
Ceres operates the point site “Moppy” and the performance-based advertising affiliate program “AD.TRACK.” “Moppy”‘s revenue for the December 2024 period is 12.5 billion yen.
“Point Income” is a well-established point site launched in 2006, with approximately 5 million members. According to Ceres’ research, it ranks third in the industry. The combined market share of both point sites is about 28%, aiming to establish competitive advantage by standardizing operating resources and transitioning to a high-profit structure through the utilization of “AD.TRACK.”
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