SEGA has opened its first flagship store in Japan, “SEGA STORE TOKYO,” on July 18.
The store offers more than 800 kinds of products, including exclusive items featuring popular characters. As part of its transmedia strategy, SEGA expands its rich IP not only in games but also in various media and merchandise.
The location is on the 6th floor of Shibuya PARCO. Business hours are from 10 AM to 9 PM, with irregular holidays.
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