
Agoda and Hoshino Resorts Form Comprehensive Partnership in Japan
Plan・Do・See and The Toyama Bank have concluded a capital and business alliance agreement.
The two companies will explore collaboration aimed at regional revitalization and economic activation, primarily in the Hokuriku region centered on Toyama Prefecture in Japan, through multifaceted development of hospitality businesses such as hotels, restaurants, and weddings. They will also engage in mutual personnel exchanges and human resource development.
In addition, Plan・Do・See will acquire up to a number of shares equivalent to 5% of The Toyama Bank’s voting rights. The Toyama Bank will not issue new shares through a third-party allotment or other means. As of the end of March, the largest shareholder was Hokuriku Bank, holding 233,000 shares (a 4.38% stake).
Plan・Do・See was established in 1993. It operates hotels, restaurants, and wedding businesses at 46 locations in Japan and overseas. Its properties include Marufukuro, a hotel that utilizes the former Nintendo headquarters building, and THE AOYAMA GRAND HOTEL on the former Aoyama Bell Commons site.