Japan-based Ryohin Keikaku will open flagship MUJI stores in Bangkok on November 28, in Ho Chi Minh City within this year, and in Paris around autumn to winter 2026.
By resuming store openings in Europe, the company aims to use this as a springboard for renewed growth. The Bangkok store will have a sales floor area of 988 tsubo (approx. 3,270 m²), offering one of the largest assortments and product experiences. The Ho Chi Minh City store will have 905 tsubo (approx. 2,990 m²), carry all categories, and offer locally developed products in limited quantities. The Paris store will exceed 600 tsubo (approx. 1,980 m²)—among the largest in Europe—with plans for one of the largest assortments in the region. The interior will embody MUJI’s worldview while harmonizing with Parisian culture.
Locations: Paris on Rue de Rivoli; Bangkok on the 4th floor, Zone I of CentralWorld; Ho Chi Minh City on Le Thanh Ton Street in District 1.
As of the end of August, MUJI operated 1,474 stores: 717 in Japan and 757 overseas.
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