To commemorate the introduction of its new “La Première” first class on routes to and from Japan, Air France is holding a pop-up event in Harajuku, Tokyo, on March 19 and 20. On March 18, the day before the public opening, the event space was unveiled to media representatives and related parties.
The new seat was unveiled in March 2025 and is manufactured in France by Safran Seats (formerly Stelia Aerospace). It consists of a forward-facing seat and a lounge chair, with four suites installed in the cabin. The seat can be adjusted for takeoff, landing, dining, and relaxing positions, and the lounge chair slides to form a fully flat bed measuring two meters in length.
The suite offers 3.5 square meters of space and features five windows, two 32-inch 4K monitors at the front and rear, and curtains designed with privacy in mind. It supports AC power outlets, USB-A and USB-C ports, as well as wireless charging. There are no overhead baggage bins; instead, up to two suitcases can be stored in a storage compartment beside the lounge chair. Dedicated storage space for footwear and a wardrobe are also provided. Complimentary Wi-Fi is available.
For in-flight dining, special menus are prepared by Michelin three-star chefs: Olivier Chenigon for flights departing from Tokyo, and Anne-Sophie Pic and Arnaud Lallement for flights departing from Paris. Passengers can also enjoy Sturia caviar, champagne, chocolates from Pierre Hermé Paris, teas from Palais des Thés, and coffee from illy. The tableware is also distinctly French, featuring Limoges porcelain by Bernardaud and cutlery by Christofle.
Bedding is provided by Dumas Paris, along with amenity kits in pearl gray and red, and sleepwear in four sizes created by fashion designer Simon Porte Jacquemus. The headphones are made by Denon.
The Boeing 777-300ER aircraft equipped with the new “La Première” has been deployed on the Tokyo/Haneda–Paris/Charles de Gaulle route since March 2. This marks the sixth destination for the new product and the second in Asia after Singapore. By this summer, aircraft fitted with the new seats will be operated on flights linking Paris/Charles de Gaulle with Abidjan, Atlanta, Boston, Dubai, Houston, Los Angeles, Miami, New York/John F. Kennedy, San Francisco, São Paulo, Singapore, Tel Aviv, Tokyo/Haneda, and Washington.
At the event space, in addition to the new “La Première” seat, visitors can see a seat from the supersonic passenger aircraft Concorde, which celebrates the 50th anniversary of its first commercial flight, historic uniforms created by fashion houses including Christian Dior, a bright red dress in the airline’s brand colors designed by Rabih Kayrouz, and the tableware used on board.
The event will be held on both days at the Yodobashi J6 Building in Harajuku, Tokyo. Opening hours are from 1:00 p.m. to 5:00 p.m. on March 19, and from 10:00 a.m. to 7:00 p.m. on March 20. Admission is free, but advance reservations are required.
