Hokkaido Confectioner Senshuan Opens Limited-Time “Northman JR Tokyo Station” Shop from April 24

Senshuan Seika, a long-established confectionery company based in Hokkaido, will open a limited-time “Northman JR Tokyo Station” store from April 24 through mid-September.

This will be the first specialty shop for the “Northman” brand to open outside of Japan’s northern Hokkaido region. The shop will mainly sell the classic “Northman,” which combines pie pastry with smooth sweet red bean paste made from Hokkaido-grown azuki beans, and “Nama Northman,” which adds fresh cream. The “Nama Northman” series, which has sold a cumulative total of over 5 million pieces, will also feature two new products: “Nama Northman Matcha” and “Nama Northman Chocolate.”

“Northman” is a Japanese–Western style confectionery released in 1974 by the company founded in 1921. It consists of more than 500 layers of folded pie pastry wrapped around sweet bean paste made from Hokkaido-grown azuki beans. The fresh confectionery “Nama Northman Matcha” is filled with matcha bean paste and matcha fresh cream; “Nama Northman” is filled with azuki bean paste and fresh cream; and “Nama Northman Chocolate” is filled with chocolate bean paste and fresh cream containing chocolate chips, each enclosed in pie pastry.

Example items on offer include a box of 4 “Nama Northman Matcha” (1,580 yen), a box of 4 “Nama Northman” (1,280 yen), and boxes of 5 (1,100 yen) or 8 (1,750 yen) “Northman.” All prices include tax.

The shop will be located inside the ticket gates at JR Tokyo Station’s Yaesu Central Exit. Business hours will be from 7:00 a.m. to 10:00 p.m. To access the shop, you will need a valid ticket or platform admission ticket that includes Tokyo Station in the travel section.