Japan Airlines (JAL) has released a new web commercial titled “Because It’s All JAL.”, featuring actress and model Hiroe Igata as the new character for its domestic flight commercials.
Since April, JAL has been gradually renewing its domestic flight services under the new service concept, “New Angles, New Stories – Rediscovering Japan”.
In the newly released commercial, Igata appears as a solo traveler, depicting how JAL is there for every part of the journey, including the JAL app, in-flight meals, in-flight magazine, and travel experiences at the destination. The commercial is available on JAL’s official website as well as on YouTube, Instagram, and TikTok.
As part of the domestic service renewal initiatives, JAL is also planning to introduce the new Boeing 737-8 aircraft in fiscal year 2027 and to expand routes offering First Class across Japan.
