Trip.com Group and Visa have announced that they have signed a Memorandum of Understanding (MoU) aimed at enhancing travel experiences for consumers in the Asia-Pacific region.
By combining Trip.com Group’s ecosystem with Visa’s global payment network, the two companies aim to create an environment in which travelers can discover their ideal destinations through personalized recommendations, access attractive offers, and make seamless payments during their trips.
Trip.com Group will become the global anchor partner for Visa’s experiential global program “Visa Destinations.” The program provides cardholders with carefully curated travel experiences based on culture and local insights. Trip.com Group will integrate this program into its own one-stop travel ecosystem to deliver personalized benefits to a wide range of consumers. The two companies will also roll out joint marketing and promotional initiatives in target markets.
They are also considering collaboration targeting affluent customers, including mechanisms that allow Trip.com Group users to access benefits from Visa’s global partnerships in sports, music, and lifestyle, as well as offering Trip.com Group–exclusive benefits for Visa Infinite cardholders. Trip.com Group states that it will continue to deliver new travel possibilities to travelers around the world by enhancing personalized experiences through the use of AI and digital technologies.
According to Visa’s “Global Travel Intentions 2026” survey, 72% of travelers in the Asia-Pacific region plan to travel within Asia in the coming months, and one in four of them intends to visit Japan. The survey also showed that 92% of travelers use online channels for travel planning, and 49% use AI tools to explore destinations, indicating that the digitalization of travel is rapidly advancing.
