Trip.com Group held its global partner conference “Envision 2026” in Shanghai, China, where it announced a new strategy for the travel industry centered on AI, partnerships, and shared value. More than 3,500 travel industry leaders from 78 countries and regions participated.
The global tourism industry currently accounts for about 10% of global GDP, and the market size is expected to reach a record high of USD 11.6 trillion in 2025. It is expanding at a pace more than twice the overall global economic growth rate. On Trip.com Group’s platform, the total number of bookings in 2025 increased by 60% year-on-year, and hotel and flight bookings for outbound travel exceeded 140% of the 2019 level.
The company highlighted the “three Ds” as key concepts symbolizing the future travel market. In “Discovery,” meaning the discovery of new destinations, Uzbekistan, Argentina, and Colombia emerged as high-growth destinations in 2025. Under “Diversity,” which represents a wide range of experiences, demand is growing for a broad spectrum of activities such as diving and visits to historical sites. In terms of “Depth,” representing more in-depth travel, 15 of the top 20 fastest-growing routes are long-haul, multi-city itineraries, and the average length of stay across regions has increased by about six days.
At the 2nd “Trip.com Group Tourism Innovation Awards,” 10 projects were selected across five categories—museums, theme parks, architecture, resorts, and events—and grants totaling USD 600,000 were awarded from the USD 100 million “Tourism Innovation Fund.” Winners included “Universal Epic Universe” in the United States and the “Almaty Museum of Arts” in Almaty, Kazakhstan.
As new strategic partnerships, the company announced the signing of an MOU with Tourism Tasmania, as well as a strategic partnership with Visa. Going forward, under its “Intelligence with Care” strategy, Trip.com Group will focus its investments on three key areas: enhancing search and booking experiences through AI, integrating AI with human support, and strengthening compliance in global markets.
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