Hilton has enhanced transparency and flexibility in the room upgrade experience in its loyalty program, Hilton Honors.
Gold, Diamond, and Diamond Reserve members can now use the new “Upgrade at Digital Check-In” feature to see both complimentary and paid upgrade options in real time during digital check-in on the app. This allows members to check upgrade availability in advance, which previously could only be confirmed by inquiring at the front desk.
Furthermore, Hilton has introduced a new benefit called “Confirmable Upgrade Rewards” for its most frequent guests, such as Diamond Reserve members, which guarantees upgrades at the time of booking to a one-bedroom suite for up to seven nights. This benefit can be used via the official website, the app, WeChat, and the Hilton reservation center, and applies to both paid and award stays at eligible properties, including luxury brands such as Waldorf Astoria, Conrad, LXR Hotels & Resorts, NoMad, and Signia by Hilton. Members can earn these rewards by achieving Diamond Reserve status, reaching the 120-night milestone, or receiving transfers or gifts from other Hilton Honors members.
