JR Central (Central Japan Railway Company) will launch a collaboration campaign between the Tokaido Shinkansen and the Japanese animated film “Chiikawa: The Movie — The Secret of the Mermaid Island” from July 8.
During the campaign period through October 31, passengers who board the Tokaido Shinkansen, access the campaign website from inside the train, and complete a questionnaire will receive AR photo frames featuring Chiikawa characters (4 types in total) and a ride certificate. Passengers can present the obtained ride certificate at designated locations to exchange it for original novelty goods. The goods differ by period: from July 8 to August 31, passengers can receive an “Original 4-Piece Die-Cut Sticker Set,” and from September 1 to October 31, an “Original Mini Tote Bag.”
▲Original 4-piece die-cut sticker set
▲Original mini tote bag
The locations and hours for exchanging the goods are as follows: Tokyo Station’s “Chiikawa Land TOKYO Station” (10:00 a.m. – 7:00 p.m.), the “SCMAGLEV and Railway Park” in Nagoya (10:00 a.m. – 5:30 p.m.), and “Magical Chiikawa Store Umeda HEP FIVE” in Osaka (11:00 a.m. – 8:00 p.m.).
During the campaign period, Chiikawa and other characters will also appear inside the railway diorama at the SCMAGLEV and Railway Park, and collaboration photo spots will be set up inside the museum. At KITTE Osaka, a “giant Chiikawa balloon” approximately 5 meters long will be on display. Among those who photograph the giant balloon and post it on X (formerly Twitter), a total of 480 people will be selected by lottery to receive an original pass case.
▲Original pass case
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This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
