Brand USA is running its first-ever outdoor advertising campaign in the Japanese market from July 6 through August 11.
The campaign coincides with the Japan Sales Mission, held from July 23 to 24, which brings together 48 representatives from 36 tourism organizations across the United States for business meetings and seminars with Japanese travel agencies and travel product planners.
As part of its consumer campaign, “America the Beautiful,” the ads feature the main message, “Beautiful America Is Waiting.” The advertising visuals incorporate scenery from U.S. national parks and events related to the 250th anniversary of the founding of the United States.
Tourism Economics forecasts that the number of travelers from Japan to the United States will reach 2,067,404 this year, making Japan the second-largest overseas source market.
The advertisements are displayed at Tokyo Marunouchi Vision and J・AD Vision inside Tokyo Station, Otemachi Tower Vision, J・AD Vision in the free passageway at Shinagawa Station, Cross Shinjuku Vision, and 109 Forum Vision. At Cross Shinjuku Vision, a three-dimensional advertisement featuring U.S. national parks is being shown.
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