JR East and Tohoku Tourism Promotion Organization Exhibit at Tourism EXPO Japan 2026

JR East and Tohoku Tourism Promotion Organization Exhibit at Tourism EXPO Japan 2026

JR East and the Tohoku Tourism Promotion Organization are exhibiting at Tourism EXPO Japan 2026, currently being held at Tokyo Big Sight in Ariake, Tokyo.

The booth is located in East Hall 7, J-01. It showcases hot springs, nature, and food from the six prefectures of Tohoku and Niigata. Visitors can enjoy sake tastings and ice cream samples, as well as enter a prize drawing to win Tohoku-branded rice and other prizes.

The event runs for four days, from September 24 through 27. The public admission days are September 26 and 27. Opening hours are 10 a.m. to 6 p.m. each day, except for the final day, when it closes at 5 p.m. General visitors cannot enter on September 24 and 25, as these days are reserved for business meetings for industry professionals. Advance tickets for public admission days cost 1,200 yen, while same-day tickets cost 1,500 yen. Admission is free for students upon presentation of a student ID.

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