M opened “21 Ice Cream,” an ice cream specialty shop, in Bahrain on September 29.
In addition to Hokkaido milk used as the base for its soft-serve ice cream, the shop imports matcha, hojicha roasted green tea, and coffee beans from Japan.
The interior incorporates tea ceremony utensils, traditional Japanese lanterns, hanging scrolls, and other elements, allowing visitors to experience Japanese culture not only through taste but also through the space itself. It is the brand’s first location in the Middle East and GCC countries.
The shop is located on the second floor of Marassi Galleria, a mixed-use commercial complex. Opening hours are from 10:00 a.m. to 1:00 a.m. on Thursdays and Fridays, and from 10:00 a.m. to midnight on other days.
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