APA Hotel will cease operations at APA Hotel Kanazawa-Nomachi on December 1 following its sale.
The hotel opened in April 1995 as the former Shinkai Hotel Kanazawa-Nomachi, the eighth hotel of APA Group. It was rebranded in 1997 and reopened following renovations in January 2022. The hotel has 100 guest rooms.
On the same date, it will reopen under the BBH Hotel Group brand as Hotel Crown Hills Kanazawa No. 2, Kanazawa-Nomachi.
The move is based on the company’s ongoing “selection and concentration” strategy. APA Group plans to expand directly operated properties in major metropolitan areas and regional hub cities including Sapporo, Sendai, Hiroshima, and Fukuoka, while focusing franchise expansion on smaller regional cities.
In Kanazawa, the former APA Hotel Kanazawa-Katamachi EXCELLENT was rebranded as the b Kanazawa Katamachi and reopened on June 1.
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