The Macao Government Tourism Office and Air Macau held a tourism seminar in Tokyo on March 6.
The number of entrants to Macao reached 28 million in 2023, exceeding 70% compared to 2019 and showing steady growth. Among them, entrants from Japan, which ranked 6th in 2019, recovered to 10th place in January of this year, displaying an upward trend. A return to pre-pandemic levels is anticipated for 2025 to 2026.
In 2024, the Macao Government Tourism Office plans to focus on the Japanese market through the execution of events, campaigns, and tours for both BtoB and BtoC promotions. Considering the increasing trend in small group travelers such as families, they aim to target this customer segment.
Air Macau has not only resumed daily operations for direct flights from Tokyo/Narita and Osaka/Kansai but also plans to improve access from within Japan by resuming the Fukuoka route three times a week starting July 12th, as announced here.
Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, expressed, “It’s an immense honor to welcome everyone to Macao’s first promotional event in Japan after the pandemic. The tourism landscape in Macao and the behavior of travelers have transformed following the pandemic. Through this event, we aim to rebuild relationships with the Japanese travel industry and provide the latest information about Macao for Japanese people to enjoy.”
To diversify the tourism market, the ‘Tourism+ (Tourism Plus)’ initiative is being promoted, with six integrated resort (IR) operators investing approximately $13 billion over the next decade starting from 2023 in non-gaming fields such as sports activities, entertainment shows, health facilities, and art exhibitions in an effort to move away from casino reliance.
Additionally, from March 8th to 10th, the ‘Experience Macau’ event was held at COREDO Muromachi Terrace in Nihonbashi, Tokyo, attracting about 46,000 visitors.
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