Brand USA has kicked off a new advertising campaign titled ‘Experience it All’ across various countries around the globe.
The campaign is being rolled out in 11 markets worldwide, with strategic advertisements being broadcast through connected TV and online videos from April to June in Japan, in addition to collaborations with various social media platforms, travel sites, and others to stimulate tourist interest in visiting the United States, fostering the desire to travel, and encouraging travel.
The purpose of the campaign is to showcase the rich and diverse range of experiences travelers can enjoy in the United States, thus promoting the country as one of the world’s premier travel destinations. As of February this year, the number of visitors to the USA from Japan had recovered to second place, following the UK. Compared to the same month in 2022, 94% had recovered. Over 3.8 million people traveled in 2019, making it the fourth highest.
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