Toridoll Holdings is set to grand open a pop-up store of its freshly sliced beef specialty store ‘Yama Gyu’ in Hong Kong on April 29. This marks the brand’s first venture outside of Japan.
The expansion is being undertaken through its subsidiary group company, Tam Jai International. Hong Kong, with its rice-centric food culture, is seen as having significant growth potential.
‘Yama Gyu’ operates 24 stores in Japan and is renowned for its ‘Grilled Beef Kalbi Donburi’ finished with charcoal. The brand prides itself on offering the freshness of freshly cut beef. With a focus on the freshness of its meat, the store only cuts the amount of block meat needed per order, and then grills it juicy in front of the customer, finishing it off with charcoal.
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