IHG to Launch New ‘Garner’ Brand in Japan with Three Openings in Osaka Later This Year

IHG's new 'Garner' brand hotel representation

IHG Hotels & Resorts has signed a basic agreement with AXS Management Partners to introduce its new ‘Garner’ brand to Japan.

‘Garner’ is a mid-scale brand that debuted in August 2023, marking its first contract outside North America. Over the next 10 years, the brand plans to open more than 500 hotels, and within 20 years, the goal is to reach a total of 1,000 openings.

Three hotels in the central part of Osaka city will be renovated to enhance the guest arrival experience, communal spaces, and lounge-cafe areas, as well as to revamp room designs, lighting, bedding, and bathroom amenities, with the rebranded hotels expected to open in the latter half of this year. This expansion will bring the total number of IHG Hotels & Resorts in Osaka to ten.

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