ANA Holdings’ new medium-haul international airline brand, AirJapan, has unveiled its first aircraft (a Boeing 787-8, Registration: JA803A).
AirJapan, following the full-service carrier (FSC) ANA and the low-cost carrier (LCC) Peach, becomes the group’s third brand. Leveraging the business know-how of both FSCs and LCCs, it aims to provide “a completely new sky journey”. Targeting inbound tourists from Southeast Asia, it seeks to capture mid to low-end demand by appealing to Japan’s uniqueness.
Routes from Tokyo/Narita to Bangkok/Suvarnabhumi will commence on February 9th, Tokyo/Narita to Seoul/Incheon on February 22nd, and Tokyo/Narita to Singapore on April 29th. The second aircraft (Registration: JA801A) will be received in April, and by the end of fiscal 2025, all of ANA’s Boeing 787-8 aircraft will be retrofitted, introducing a total of six aircraft. The aim is to expand routes mainly in major cities in Southeast Asia and to increase aircraft utilization by also operating in East Asia. Mid-term plans include considering entering the Kansai International Airport. The first flight was fully booked, and bookings have been strong since.
The aircraft’s livery is white, adorned with brand colors of indigo and dawn colors towards the rear. The vertical stabilizer features the brand logo, embodying the warmth of hands intertwined, based on the motif of ‘AirJapan’s ‘r’ and ‘J’.
Cabin attendants will serve on aircraft of both ANA and AirJapan brands. AirJapan’s uniforms are designed with the concept of “kindness to all”, conceived from the planning stage by the cabin crew themselves. They are borderless, allowing them to be worn by any gender or age, and incorporate Japan’s traditional culture of “tying” and “layering”, reflecting a sense of Japanese aesthetics.
The cabin is configured in a ‘3-3-3′ layout for all economy class with 324 seats. The reclining angle is 6 inches, deeper than other companies, and the seat pitch is maintained at 32 inches (about 81 centimeters), comparable to full-service carrier (FSC) economy class. The color dawn is also used on the stitching of the seats.
All seats are equipped with a USB type-A port and a type-C port for charging. Although there are no personal monitors, an intra-system using onboard Wi-Fi is available to distribute video programs such as movies, kids’ shows, and original content, which passengers can view on their own smartphones or tablet devices. Internet use is chargeable.
The in-flight meal, under the concept of “experiencing Japan from the cabin”, offers 13 types of pre-purchase menus, with the most expensive category being 1,600 yen. 56 types of menus are available for purchase on the day of the flight. In-flight sales products include 19 types developed by the cabin crew, such as aroma, original amenities, and local specialties.
For more images and details, please see the attached links to photos throughout the article.
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