Mariana Islands Tourism Authority appoints Ar Project Incorporated as Japanese office and UltraSuperNew as creative agency

Mariana Islands Tourism Authority

The Mariana Islands Tourism Authority has appointed Ar Project Incorporated as its Japanese office and UltraSuperNew as its creative agency.

Ar Project Incorporated, founded in 2004, is a company that handles luxury tourism marketing. It has clients such as The Ryokan Collection, Japan’s first luxury ryokan consortium, Meliá Hotels International, Outrigger Hotels & Resorts, Goodwood Park Hotel Singapore, and Northstar Travel Group, and collaborates with the Japanese government and major local governments for tourism promotion.

UltraSuperNew is a creative agency based in Harajuku, Tokyo, with clients including KLM Royal Dutch Airlines, AirAsia, the Kingdom of the Netherlands, Audi, Porsche, Instagram, VISA, American Express, L’Oréal, Nike, Red Bull, Beats by Dre, and Tabasco.

Christopher A. Concepcion, Managing Director of the Mariana Islands Tourism Authority, said, “We are very pleased to announce our partnership with Ar Project Incorporated and UltraSuperNew as a new approach to convey the high-value image of the Mariana Islands to Japan. Considering the historical and cultural connections between Japan and the Mariana Islands and our wonderful nature, the Mariana Islands can offer even more fantastic experiences and memories to today’s Japanese travelers. We still have high expectations for the Japanese market, and we look forward to welcoming many Japanese tourists to this tropical paradise through collaborative and creative efforts with Ar Project Incorporated and UltraSuperNew.”

Prior to the new contract, the contract with Access was terminated on January 30.

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The translation may not be accurate.