Choshi Electric Railway Launches ‘Yuzu-flavored Gummy Senbei’ at Loft and More: A Hybrid New Snack Experience

Choshi Railway

Choshi Electric Railway, in collaboration with Nagaragawa Railway and Iwatsuka Confectionery, will start selling ‘Yuzu-flavored Gummy Senbei’ from March 3.

The theme of the product is “Revolutionizing wet rice crackers,” and it features a hybrid texture that combines gummy candies and moist senbei (rice crackers) using yuzu citron from Gifu Prefecture. During the sales period, customers who collect five pieces of the gummy senbei package’s top part and bring them to the Choshi Electric Railway’s Inubo Station shop will receive something special in a campaign.

The price is 300 yen (excluding tax). The products will be sold at 151 Loft stores, Loft Net Store, selected convenience stores operated by railway companies, on Spring Japan flights, and the Choshi Electric Railway online shop, among others. Loft will start pre-sales on March 2.

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