Riyadh Air and Adobe have formed a strategic technology partnership.
IBM Consulting will serve as the lead system integrator, employing Adobe’s Experience Cloud technology to enable Riyadh Air’s users to manage their entire travel experience digitally.
The Adobe Experience Cloud offers personalized experiences through the Adobe Real-Time Customer Data Platform (CDP), and the Adobe Real-Time CDP manages Riyadh Air’s first-party data, integrating it with partner data to create a unified view of the user.
Additionally, the Adobe Experience Cloud’s Adobe Sensei GenAI feature will be used to create on-brand copy for a wide variety of personalized campaign variations on a large scale.
Riyadh Air, a new airline funded by Saudi Arabia’s Public Investment Fund (PIF), announced in March 2023 the order of 29 Boeing 787-9 aircraft with options for 33 more, planning to streamline operations by exclusively using Boeing aircraft. It plans to operate its first flight by 2025 and aims to accommodate 330 million passengers by 2030, contributing $20 billion to Saudi Arabia’s non-oil GDP and creating over 200,000 new jobs.
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