‘Ichiroku Tart’ Collaborates with Morinaga Milk Caramel, Available from April 15

Ichiroku will release ‘Ichiroku Tart Caramel,’ a collaboration with Morinaga Confectionery’s ‘Morinaga Milk Caramel,’ on April 15.

This Ichiroku Tart allows you to enjoy the rich and gentle sweetness of ‘Morinaga Milk Caramel,’ focusing on an filling with a sticky texture to evoke the image of milk caramel. It is said that by not only matching the flavor but also the texture, they’ve been able to elevate the product’s perfection.

The price is 216 yen for one, 712 yen for three, and 1,112 yen for five, all including tax. Sales are planned to continue until around January 2025. They will be sold at Ichiroku’s main shop in Ehime Prefecture, souvenir shops, and department stores. The sales target is 930,000 units.