The Japan National Tourism Organization (JNTO) announced that the number of foreign visitors to Japan in March reached 3,081,600, surpassing 3 million in a single month for the first time.
Compared to the same month last year, there was a 69.5% increase, and an 11.6% increase from March 2019. The surge in visitor demand during the spring cherry blossom season, along with the start of the Easter holidays in late March this year, contributed to this record-breaking month and the first-time surpass of 3 million visitors.
Factors pushing up the numbers include an increase in visitors from Taiwan, the Philippines, the United States, among others. Out of 23 markets, 17 recorded their highest figures for March.
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