‘Tourism EXPO Japan 2024’ to be held from September 26 to 29, 2025 in Aichi Prefecture

‘Tourism EXPO Japan 2024’ to be held from September 26 to 29, 2025 in Aichi Prefecture

The Japan Association for the Promotion of Tourism, the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO) will hold ‘Tourism EXPO Japan 2024’ at Tokyo Big Sight from September 26 to September 29.

As a symbolic event of international exchange resuming, it is themed ‘Travel, Encountering New Values.’ Actress Tomoko Yamaguchi has been appointed as a special supporter. The event will gather about 80 countries and travel-related stakeholders from all over Japan for an exhibition and business meeting, along with forums & seminars, a welcome reception, and the ‘Japan Tourism Awards’ ceremony.

Industry days will be on September 26 and 27, with the expo open to the public on September 28 and 29. Admission is priced at 1,300 yen for general admission, 1,000 yen for advance purchase. Entry is free upon presenting a valid student ID after registering on the official website. The goal is to attract 180,000 visitors.

During the expo, the ‘Travel Solution Exhibition 2024,’ co-hosted by Tourism EXPO Japan and the Nikkei Inc., and the ‘VISIT JAPAN Travel & MICE Mart 2024 (VJTM2024),’ hosted by the Japan National Tourism Organization (JNTO), will be held concurrently.

In 2025, the event will be held from September 25 to 28 at Aichi Sky Expo in Aichi Prefecture, marking the first time the event will take place in Aichi.

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