Lotte Duty Free JAPAN is renewing its Lotte Duty Free Ginza store.
‘GINZA FRIENDS’, a collection of popular character merchandise from Japan, Korea, and China, opened on July 3rd. Spanning 509 square meters, it stocks over 3,000 character goods. It marks the Japanese debut of ‘Verygom’, a key character from Lotte Group’s content business, known for its popularity among the Korean MZ generation. The store also features a range of Korean characters such as ‘janmanrūpī’ and ‘MUZIEK TIGER’, which are gaining attention among the Japanese MZ generation.
The entire 8th floor will be renovated by October, transforming into a tax-free area specialized in characters, fashion, goods, and lifestyle. It will be accessible to everyone, regardless of whether they have plans to travel abroad. The 9th floor will continue to operate as a duty-free shop for travelers, offering famous domestic and international brand cosmetics and alcoholic beverages.
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