The Tourism Alberta Corporation announced on June 14th that a delegation, including Minister of Tourism, Parks and Recreation Joseph Schow and CEO of Tourism Alberta, David Goldstein, visited Japan and held a press briefing.
Since April this year, WestJet started operating daily flights between Tokyo/Narita and Calgary, and the winter schedule will continue to operate three round trips a week, making year-round access to Alberta, Canada, possible.
Aiming to achieve the tourist spending target by 2035, the strategy will be updated and executed along three axes: “Marketing,” “Access,” and “Place.” Marketing will leverage web platforms and legacy media, Access will consider further expansion of routes with an annual investment of C$10 million, and Place will include the development of areas surrounding key tourist sites and improving access from airports.
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