The Philippines Department of Tourism is set to conduct its largest-ever mega fam tour from July 29 to August 2.
This event will invite 120 members from the Japanese media and influencers to visit nine tourist destinations including Manila, Cebu, Bohol, Boracay, Siargao, Clark, Iloilo, Palawan, and Davao. Participants will be divided into 11 groups and travel to various locations before gathering in Manila for a party and returning home the following day.
The purpose of this fam tour is to roll out the new Filipino branding campaign, “LOVE THE PHILIPPINES”, to the Japanese market with the aim of attracting more tourists. Participants are encouraged to share their local experiences on social media.
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