CCCMK Launches Tourism-Specific Marketing Service Utilizing V Point Member Data

CCCMK Holdings has launched a tourism-specific marketing service called “MoreCam”, leveraging the data of V Point members.

Utilizing lifestyle data from 130 million active IDs, the service offers promotions with high affinity for demographics interested in travel and tourism from local governments. This includes planning, creative production, and advertisement delivery. Following the promotion, the service provides visiting visitor measurement, advertisement effectiveness assessment, data visualization, and insights for future measures.

By combining reliable visitor data from in-region store purchases with travel interest data from surveys and travel book purchases, the service determines target demographics. After persona analysis by dividing into groups based on characteristics, effective creatives are created and advertisements can be delivered through various media owned or in collaboration with CCCMK. Ad efficacy and visitor measurement are based on store usage data.

In fiscal year 2023, the marketing support conducted in Nagasaki Prefecture delivered advertisements with creatives that effectively communicated the attractions of Nagasaki to a target audience interested in traveling and tourism there, achieving 140% of the target visitor count.