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HIS and Guam Visitors Bureau Collaborate to Promote Tourism, Focusing on Wellness Tourism
H.I.S. (HIS) and the Guam Visitors Bureau have signed an agreement to promote tourism.
In Guam, there is a growing consciousness towards wellness, with the opening of many cafes offering healthy food and fitness facilities. The aim is to enhance the island’s reputation as a place of new value, known as the “Island of Wellness,” making it a destination that is closer and healthier for travelers.
They will start the “Wellness Island project” co-promotion, appealing to the growing interest in wellness tourism and organizing events such as popular Zumba exercise sessions in Guam several times a year. In addition, HIS will sponsor sports events like the Kokoro Road Race. They will also develop tours dedicated to wellness themes. Their goal is to send 50,000 tourists over one year starting from October.
The translation may not be accurate.