British Airways is refreshing its loyalty program, changing the name from ‘Executive Club’ to ‘The British Airways Club’. Starting April 1, 2025, the requirement for earning Tier Points will transition to a monetary basis.
Customers will earn one Tier Point for every pound spent. The new Tier Points thresholds will be 3,500 for Bronze, 7,000 for Silver, 20,000 for Gold, and 65,000 for Gold Guest List membership status. Moreover, lifetime membership status will be achieved at 550,000 Tier Points for Gold, and 1,500,000 Tier Points for Gold Guest List.
The monetary basis applies when using British Airways, Iberia, and American Airlines. For other airlines, Tier Points will continue to be earned based on flight miles, multiplied by a percentage determined by the booking class.
This change will also allow customers to earn Tier Points on seat selection, checked baggage fees, donations to sustainable aviation fuel (SAF), and packages from British Airways Holidays. In the latter half of 2025, it will also be possible to earn up to 2,500 Tier Points based on spending with partner credit cards, in addition to introducing milestone benefits.
This follows changes made in 2023, where Avios were awarded based on spending.
To celebrate the changes, a campaign will be conducted until February 14, 2025, offering bonus Tier Points for bookings made and used from April 1, 2025, onwards.
